Waves field guide
LinkedIn Employee Advocacy
Last updated: June 20, 2026
Why LinkedIn remains a primary channel
For B2B companies, LinkedIn is where buyers, candidates, and partners pay attention. Employee profiles carry more trust than brand pages, which is why advocacy programs focus on personal LinkedIn sharing with approved messaging. Facebook Pages, Instagram, and Threads are coming soon to amplify further.
LinkedIn sharing workflow
Marketing drafts posts → approves content → employees see approved posts in a feed → employees connect LinkedIn via secure OpenID/OAuth → one-tap share. Waves never asks for LinkedIn passwords (tokens only) and tracks which posts were shared. Facebook Pages, Instagram, and Threads are coming soon for the same approved content.
Compliance and brand control
Only approved posts appear in the employee feed. Posts can have expiration dates. Marketing can tag content by campaign, role, or theme so employees share what is relevant to them.
Frequently asked questions
Do employees need LinkedIn Premium for advocacy?
No. Standard LinkedIn profiles can share approved content through OAuth-connected advocacy tools like Waves.
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