Waves field guide
Employee Advocacy Launch Checklist
Last updated: June 20, 2026
Use this checklist to launch employee advocacy in under one week. Copy into your project tracker or print for your marketing kickoff meeting.
Before launch
- ☐Define 2–3 KPIs (participation, impressions, recruiting, or pipeline)
- ☐Get leadership sponsor and 15-minute kickoff slot
- ☐Choose advocacy platform and create org
- ☐Assign marketing owner for content and reporting
- ☐Draft 5–10 approved posts (hiring, wins, insights)
- ☐Set post expiration dates on time-sensitive content
Launch week
- ☐Invite employees via email
- ☐Send kickoff message explaining why advocacy matters
- ☐Help first 5 employees connect LinkedIn and share
- ☐Celebrate first shares in Slack/Teams
- ☐Verify only approved posts appear in employee feed
Week 2+
- ☐Review participation rate vs 40–60% target
- ☐Add 2–3 new approved posts per week
- ☐Retire underperforming or stale content
- ☐Share weekly metrics with leadership
- ☐Identify champion sharers in each department
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