Waves reference
Campaigns overview
Coordinate team sharing around tagged content
Last updated: June 30, 2026
Campaigns overview
Campaigns group posts around a theme or time-bound initiative — product launches, events, or awareness weeks.
What campaigns do
- Bundle posts for a coordinated push
- Track participation and analytics per campaign
- Auto-include posts by tags or explicit selection
- Run on a schedule: draft → scheduled → live → completed
Creating a campaign
Management → Campaigns → New campaign
- Name & description — label and context for your team
- Tags — up to 5 tags that match posts in your library (see Post tags)
- Schedule — optional start and end dates
- Posts — optionally pin specific posts in addition to tag matching
Tag matching
- Campaign tags are lowercase
- Any approved or published post with at least one overlapping tag is included
- New posts approved after the campaign starts are picked up automatically if tags match
Campaign lifecycle
Draft
- Meaning
- Created, not yet scheduled
Scheduled
- Meaning
- Will go live at start date
Live
- Meaning
- Active — employees see campaign posts
Completed
- Meaning
- End date passed or manually completed
Employee experience
Employees see active campaigns under Campaigns in the employee portal, with posts they haven't shared yet and the same share flow as the main feed.
Analytics
Management → Campaigns → [campaign] → Analytics — share counts, participation, and top contributors.
Common questions
Campaign is empty
- Answer
- No approved posts match the campaign tags
Post not in campaign
- Answer
- Check tag spelling or post may still be draft
Employee doesn't see Campaigns
- Answer
- Campaign must be live
Related
Still need help?
Email support@ripples.marketing — we typically respond within one business day.