Waves vs Oktopost
Last updated: June 20, 2026
Oktopost combines B2B social media management with employee advocacy in one platform - strong for marketing teams that want unified corporate social and advocacy reporting. Waves is purpose-built for employee advocacy on LinkedIn with simpler SMB pricing and faster self-serve launch.
Comparison at a glance
Scope
- Waves
- Employee advocacy (LinkedIn-first)
- Oktopost
- Social management + advocacy
Pricing
- Waves
- Transparent SMB plan
- Oktopost
- Enterprise quote
Ideal team
- Waves
- 20–200 employees
- Oktopost
- Marketing ops / enterprise
Setup
- Waves
- Self-serve
- Oktopost
- Sales-led implementation
Advocacy workflow
- Waves
- Core product
- Oktopost
- Module in suite
| Waves | Oktopost | |
|---|---|---|
| Scope | Employee advocacy (LinkedIn-first) | Social management + advocacy |
| Pricing | Transparent SMB plan | Enterprise quote |
| Ideal team | 20–200 employees | Marketing ops / enterprise |
| Setup | Self-serve | Sales-led implementation |
| Advocacy workflow | Core product | Module in suite |
Choose Oktopost if
You need a full B2B social suite with advocacy as one module and have budget for enterprise tooling.
Choose Waves if
Advocacy is the immediate need, LinkedIn is the channel, and you want to launch this quarter without a suite evaluation.
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